Ad Tracking Policy
We Engage in Interest-Based Advertising.
iConsumer.com and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.
Interest-based advertising includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. For example, providing you with coupons we think you would like based on your shopping activity. These ads might be served on websites or on apps. They might also be served in emails or through our iConsumer Button Browser App. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.
Our interest-based advertising is also available via certain web search services provided by third parties we work with.
How Is Relevant Information Gathered for Interest-Based Advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others. This includes our iConsumer Button Browser App, where we gather information about your activities on sites you visit after you have downloaded the iConsumer Button Browser App.
We work with third parties who might help gather this information or with whom we might share your information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
See below for what technologies we use to gather this information.
You Have Options Over the Interest-Based Ads You See.
The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. If you want to opt out, visit http://www.aboutads.info/choices/. Your opt-out is both browser and device specific.
See below for your options relating to other tracking technologies, including how you can control our iConsumer Button Browser App’s tracking.
We Use Various Tracking Technologies.
We–or third parties we work with–use several common data collection technologies including cookies, pixel tags, and similar technologies. . We collect personal information about users over time and across different Web sites when you use this Web site or service. We also have third parties that collect personal information this way. We do this for many reasons, including the following:
- To engage in interest-based advertising as discussed above.
- To understand the activities and behaviors of customers and platform users.
- To recognize new visitors to our websites.
- To recognize past customers.
- To present more personalized content and offers, to improve your website experience, optimize your shopping experience, and provide site and service enhancements. For example, to avoid repeatedly showing you the same advertisements.
- To serve customized advertising (whether on our website or others you visit).
- So we can better understand our audience, our customers, our website visitors, and their respective interests. For example, to understand what ads are of interest to consumers.
- To track your purchases so you can earn Cash Back.
We work with third parties who provide us with certain web search services.
How to Control Tracking Technologies.
Cookies: You may control our use of browser cookies. How you do so depends on the type of cookie. You can configure your browser to reject browser cookies. To control flash cookies go to http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. Why? Because flash cookies do not reside in your browser, and thus your browser settings will not affect them. If you configure your computer to block cookies, you may not be able to access certain functionality on our site or the iConsumer Button Browser App. This includes not being able to effectively measure our site or advertising. It also means we may not be able to deliver tailored ads. If you block or delete cookies, not all of the tracking that we have described in this policy will stop.
Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
iConsumer Button Browser App: Even if you disable cookies, our iConsumer Button Browser App will continue to track your browsing behavior. To disable all tracking by the iConsumer Button Browser App, you can uninstall it. Unless you uninstall the iConsumer Button Browser App, it will continue to track your browsing behavior.